The Know It All Launch Pad Course
Learn everything you need to know about about the foundations of digital tech, digital marketing and SEO in this comprehensive training course.
This is a one-to-one course taught by an IT professional with experience in all aspects of digital.
Limited Time Offer
£ 2499
£ 1599
- One-to-One Training
- Experienced IT Professional
- 12 x 1 hour Live sessions
- Email Support
- Business Specific Advice
- Flexible Sessions
Course Outline
*course modules are subject to change based on user feedback
Digital Tech
Introduction to Online Business Setup
- Overview of the course objectives and structure
- Understanding the importance of a strong online presence
- Selecting a suitable domain name for your business
- Evaluating hosting providers and setting up website hosting
- Setting up emails accounts and adding to devices
Website Platforms and Content Management Systems (CMS)
- Introduction to popular website platforms (e.g., WordPress, Shopify)
- Understanding the features and benefits of different CMS options
- Essential software and tools for an online business
- Evaluating options for website builders, plugins, and extensions
Setting up your e-commerce platform (if applicable)
- Choosing and implementing a payment processor
- Shipping, fulfilment and taxes
- Coupons and discounts
- 3rd Party integrations (Marketing tools and Payment Options)
Google Analytics and Website Tracking
- An introduction to Google Analytics
- Google Analytics for website tracking and analysis
- Google Search Console, sitemaps and indexing
- User data storage rules and regulations (GDRP)
Introduction to SEO for Online Businesses
- Understanding the basics of search engine optimization (SEO)
- Optimizing website content for better visibility in search engines
- Onsite and Off-site SEO
- Local SEO and My Google Business
Social Media and Facebook Business Manager
- Integrating social media platforms with your website
- Setting up and managing Facebook Business Manager
- Social media scheduling platforms
- Social media best practices
Digital Marketing
Introduction to Digital Marketing
- Overview of digital marketing landscape
- Importance of digital marketing for businesses
- Understanding the role of a website in digital marketing
- Key elements of an effective website
- Optimizing websites for mobile devices
Search Engine Optimization Overview (SEO)
- Introduction to SEO and its benefits
- Keyword research and the Copy Deck
- On-Site and Off-Site SEO
- Technical SEO
- Local SEO
Social Media Marketing
- Overview of popular social media platforms
- Developing a social media strategy
- Targeting and budgeting for social media ads
- Setting up and managing Facebook Business Manager
Recording and Understanding Data
- An introduction to CRM software
- Choosing the best CRM Software
- Google Analytics for website tracking and analysis
- The Facebook Pixel, what it is and how to use it
- Defining marketing objectives and target audience
- Custom audiences and remarketing
Email Marketing
- Introduction to popular email marketing platforms
- Intergrating email sign-up with your website
- Understanding segmentation, automation & workflows
- Understanding email marketing funnels
- Designing effective email campaigns
Pay-Per-Click (PPC) Advertising
- Introduction to PPC advertising
- Setting up and managing PPC campaigns
- Understanding PPC advertising formats
- Programmatic and Native Advertising
Influencer Marketing
- Understanding influencer marketing and its benefits
- Identifying and partnering with relevant influencers
Affiliate Marketing
- Introduction to affiliate marketing
- Setting up and managing affiliate programs
SEO
SEO Introduction
- Understanding the basics of SEO and its importance
- Overview of search engine ranking factors
Keyword Research
- Importance of keyword research in SEO
- Tools and techniques for identifying relevant keywords
- Identifying and analyzing competitors in your niche
- Identifying other methods of search
On-Site SEO
- Optimizing meta tags, headers, and URLs
- Using alt tags, compression, and proper file formats
- Creating a keyword-rich website structure
- Internal linking strategies and anchor text optimization
- Schema markup and structured data implementation
Off-Site SEO
- Understanding the role of backlinks in SEO
- Caching, minification, and CDN implementation
- Implementing SSL certificates for secure browsing
- Importance of page speed for SEO and user experience
Local SEO Optimization
- Optimizing websites for local search results
- Online Business Directories
- Google My Business Set Up
- Importance of page speed for SEO and user experience
Local SEO Optimization
- SEO Analytics and Reporting
- Analyzing key SEO metrics and generating reports
- Conducting website SEO audits and identifying areas for improvement
- Developing an ongoing SEO optimization plan