Digital Marketing Foundations
A foundation IT training course to teach you all you need to know to get started in digital marketing.
This is a one-to-one course taught by an IT professional with experience in all aspects of digital.
Limited Time Offer
£ 1599.00
£ 949.00
- One-to-One Training
- Experienced IT Professional
- 7 x 1 hour Live sessions
- Email Support
- Business Specific Advice
- Flexible Sessions
Course Outline
*course modules are subject to change based on user feedback
Introduction to Digital Marketing
- Overview of digital marketing landscape
- Importance of digital marketing for businesses
- Understanding the role of a website in digital marketing
- Key elements of an effective website
- Optimizing websites for mobile devices
Search Engine Optimization Overview (SEO)
- Introduction to SEO and its benefits
- Keyword research and the Copy Deck
- On-Site and Off-Site SEO
- Technical SEO
- Local SEO
Social Media Marketing
- Overview of popular social media platforms
- Developing a social media strategy
- Targeting and budgeting for social media ads
- Setting up and managing Facebook Business Manager
Recording and Understanding Data
- An introduction to CRM software
- Choosing the best CRM Software
- Google Analytics for website tracking and analysis
- The Facebook Pixel, what it is and how to use it
- Defining marketing objectives and target audience
- Custom audiences and remarketing
Email Marketing
- Introduction to popular email marketing platforms
- Intergrating email sign-up with your website
- Understanding segmentation, automation & workflows
- Understanding email marketing funnels
- Designing effective email campaigns
Pay-Per-Click (PPC) Advertising
- Introduction to PPC advertising
- Setting up and managing PPC campaigns
- Understanding PPC advertising formats
- Programmatic and Native Advertising
Influencer Marketing
- Understanding influencer marketing and its benefits
- Identifying and partnering with relevant influencers
Affiliate Marketing
- Introduction to affiliate marketing
- Setting up and managing affiliate programs