Digital Tech Foundations
An foundation IT training course to teach you everything you need to know to get online with your business or project and to get started as an IT professional.
This is a one-to-one course taught by an IT professional with experience in all aspects of digital.
Limited Time Offer
£ 1599.00
£ 949.00
- One-to-One Training
- Experienced IT Professional
- 7 x 1 hour Live sessions
- Email Support
- Business Specific Advice
- Flexible Sessions
Course Outline
*course modules are subject to change based on user feedback
Introduction to Online Business Setup
- Overview of the course objectives and structure
- Understanding the importance of a strong online presence
- Selecting a suitable domain name for your business
- Evaluating hosting providers and setting up website hosting
- Setting up emails accounts and adding to devices
Website Platforms and Content Management Systems (CMS)
- Introduction to popular website platforms (e.g., WordPress, Shopify)
- Understanding the features and benefits of different CMS options
- Essential software and tools for an online business
- Evaluating options for website builders, plugins, and extensions
Setting up your e-commerce platform (if applicable)
- Choosing and implementing a payment processor
- Shipping, fulfilment and taxes
- Coupons and discounts
- 3rd Party integrations (Marketing tools and Payment Options)
Google Analytics and Website Tracking
- An introduction to Google Analytics
- Google Analytics for website tracking and analysis
- Google Search Console, sitemaps and indexing
- User data storage rules and regulations (GDRP)
Introduction to SEO for Online Businesses
- Understanding the basics of search engine optimization (SEO)
- Optimizing website content for better visibility in search engines
- Onsite and Off-site SEO
- Local SEO and My Google Business
Social Media and Facebook Business Manager
- Integrating social media platforms with your website
- Setting up and managing Facebook Business Manager
- Social media scheduling platforms
- Social media best practices
Newsletter Subscription and Email Marketing
- Introduction to popular email marketing platforms
- Intergrating email sign-up with your website
- Understanding segmentation & automation & workflows
- Understanding email marketing funnels